Cloud & Mobile are the most fascinated market. It’s growing at a tremendous speed and accessible to everyone due to the consumerization of IT. The cloud seduces because you don’t need invest in a costly infrastructure and with the mobile technology, you can reach millions of prospects without having to take care about deployment or devices. But you will face a big dilemma, which platform should you chose? My four pieces of advices will be: .
· Don’t let numbers decide for you, profile your customer and select the best platform for your business solution. Teenage, life maximizers or B2B don’t use the same mobile and data plan.
· You are building a product, you probably will sell it. Use a backend that fits with your business model. Lot of model exist IAAS, PAAS SAAS and they are interoperable.
· I’m convincing you are able to create and build the best mobile application. But keep in your mind that 87% of the apps are used a small number of time and then forgotten. Add a new dimension to your product “Addiction” by involving your customer to be part of your success story or putting them in the center of your product.
· Decide to be the “One”. On the mobile market, they are a lot of candidates but very few chosen. Select the best partner able to support you and promote your solution.
About David Hernie
I started working with Mobile technologies in 1998, dealing with embedded devices, optimized protocols and first generation of PDAs like CASIO E10 or HP Jornada720. We started by building custom application for Fieldforce & Salesforce services. Now, I’m working at Microsoft as Platform Evangelist, I’m in charge of the Windows Phone 7 ecosystem and project leader at the Microsoft Innovation Center.Copyright © Microsoft® Innovation Center Belgium