Microsoft Innovation Center Brussels

About Swinguru

Swinguru was founded in 2010, answering the need for simple, intuitive, real-time 3D golf swing analysis. Swinguru grows into a leading and innovative software and media company that specializes in digital teaching and learning sports solutions through state of the art 3D Gesture Recognition and Augmented Reality technology. Headquartered in Belgium, Swinguru is the designer of the Swinguru product line, the ultimate 3D golf swing analysis solutions for rapid game improvement.

After 3 years of intense efforts in Research & Development between golf professionals, software engineers and biomechanics experts, Swinguru has successfully designed and developed two revolutionary products: Swinguru Pro and My Swinguru.

It uses advanced wireless and markerless 3D motion capture technology to automatically capture, replay, and analyze a golf swing. It provides instantaneous visual and audio feedback, detects flaws and recommends customized drills for rapid game improvement. As a result, we have pioneered 3D gesture technology in sport and have developed a strong know-how and a growing reputation.

Swinguru Pro is the ultimate 3D golf software solution for today’s leading teaching professionals who want to boost their lessons by embracing new technologies. It combines video and real-time 3D full body tracking and visualization with simple and intuitive biofeedback.

Whereas My Swinguru addresses the specific needs of amateurs to enjoy an easy-to-use, interactive and engaging self-learning & training golf experience. My Swinguru becomes the ultimate interactive golf coach at hand for all golfers practicing on their own. My Swinguru supports Microsoft Kinect for Windows and runs on Windows 7 or 8, no other hardware is required.

Swinguru invites golfers to a different kind of digital experience. Swinguru’s innovative technology is changing the dynamics of training and offering unlimited potential in the future of interactive entertainment. My Swinguru adds a new dimension to the game!

Available worldwide Swinguru products are designed to be used in golf simulators, hitting bays, recreational centers, training facilities, retail shops, events or even at home in your garage or in your living room. It has become a favorite in golf academies, indoor golf-centers, golf courses, recreational events, hotels & resorts.

Vision

We envision a future where everyone can learn a sport and enjoy training by getting advice from the best teachers in the world. A world in which teaching, learning, connecting and progressing in a sport will be simplified and improved by technology. Swinguru’s products and services will add a new dimension to sports training.

Mission

Our mission is to develop and design the most innovative, intuitive and interactive teaching and learning sports solutions to unleash the potential of everyone. At Swinguru we want to interconnect sports amateurs and professionals to enhance the teaching and learning experience.

“Guru Training Systems will take part to the MIC Brussels IT Internship program, organized by the Microsoft Innovation Center Brussels starting in September 2013 in Brussels. The MIC team will support and advise us throughout the evolution of our project. The MIC Brussels IT Internship program is a unique opportunity to receive valuable advice of experts from different sectors but also to feel supported, advised and directed by experienced people. This will allow us to move faster with this important project.”

My advice for other startups:

• Have a vision. Your vision is your destination. You’ll need a map to help you reach that destination, which will be made up of goals and results. The vision is the vital part, otherwise, you won’t know where you are heading and your goals will be irrelevant.
• Be flexible in your thinking. Prepare to change the way you work, the products you use and the services you offer, in order to meet the demands of your customers. Admit your mistakes, correct them and carry on. 
Be aware that you will get through any initial investment quickly, so ensure you are covered financially until at least the end of the second year.
• Never lose sight of the big picture. Look for innovative, little-explored directions in which to take your business.
• Focus on a specific goal and work at it until it’s achieved.