Microsoft Innovation Center Brussels

On Sept 30, Belgium will welcome the best-seller author Brant Cooper for two events :

• 1 workshop for professionals, enterprises, coachs and startups (Workshop full day + Conference (evening) €300.00).
• 1 conference for anyone interested in practical entrepreneurship (Conference only (evening) €20.00).

The Brussels Enterprise Agency, iMinds, Microsoft Innovation Center Brussels, Solvay Entrepreneurs, Group-S, Betagroup and CreaDelta joined their forces to make these two exceptional events possible.

The workshop (9h-17h30)

Market uncertainty can be described by an innovation spectrum stretching from lesser uncertainty, when you’re undertaking projects that build directly on others, to greater uncertainty, when you’re pursuing truly disruptive ideas. Where is your idea on the innovation spectrum? Whether you are in a startup or in the enterprise, where you sit on the spectrum determines how you can most profitably apply lean startup methods. In this session, Brant Cooper will discuss:

• The best strategy and tactics for your place on the innovation spectrum
• What waste looks like in a lean startup and how to capture the value stream
• How to ignore anti-segment and how to segment your market expertly
• The difference between listening to customers and doing what they say
• How and what to measure

You’ll leave knowing:

• The value you are creating
• For whom and
• How to deliver that value

What you won’t get is:

• A paint-by-numbers approach for instant success;
• A 400-page workbook;
• Or time wasted listening to pie-in-the-sky theories of entrepreneurial success.

Agenda :

• Morning : Interactive workshop + Q&A with Brant Cooper
• Afternoon : Exercises in small groups coached by Brant Cooper

To garantee the quality of the workshop, the number of places is limited to 30 only !

• Workshop (30 places) : 300€ (Special reduction of 50€ for the 7 first registrations before Sept 12)

• Conference (150 places) : 20€

Register

The conference (19h00)

You are not a Visionary… yet.

“The Lean Entrepreneur” shows you how to become one.

“The Lean Entrepreneur” moves us beyond this myth. It combines powerful customer insight, rapid experimentation and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Brant Cooper has spoken at Qualcomm, the Kuala Lumpur Venture Capital Symposium, and Lean Startup conferences in Vancouver and Michigan. Other speaking events include the Forward Technology Conference in Wisconsin, the Lean Startup Challenge in Boston, and Lean Startup Machines in London, New York, Boston, Chicago and San Francisco. To garantee the quality of the conference, the number of places is limited to 150 !

About Brant Cooper

Brant Cooper helps organizations big and small innovate. He is the co-author of “The Entrepreneur’s Guide to Customer Development” the New York Times Bestseller “The Lean Entrepreneur“. He is a sought after speaker, advisor and mentor. He has over 16 years experience helping companies bring innovative products to market. His startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced IPO, acquisition, rapid growth, and crushing failure. Brant previously authored The Entrepreneur’s Guide to Customer Development, the first purpose-written book to discuss Lean Startup and Customer Development concepts, now required at several universities, including the University of Chicago MBA program, Stanford University, De Paul, Boston University, UC Santa Barbara and University of Oslo. Brant has been published in Venture Beat and Business Insider and frequently travels the world speaking to entrepreneurs at conferences, hackathons and workshops. Brant also spoke as Guest Speaker at the first Startup Weekend Brussels in 2011.

• Workshop (30 places) : 300€ (Special reduction of 50€ for the 7 first registrations before Sept 12)

• Conference (150 places) : 20€

Register